My tale of the Mobile World Congress 2018
I attended the recently concluded Mobile World Congress 2018 in Barcelona, representing Subex. At Hall 5 Stand 5F10, Subex had put up an elegant booth focusing on analytics, insights and IoT security, and set the stage for many back to back meetings with customers, partners, media, new connects and more, over the span of four days. The Conversations we had focused around IoT, Analytics and Insights with discussions revolving around live honeypot attacks, IoT secure stack, B2B business models, web scale applications retail billing, Capex and Opex optimization, customer experience management with edge computing, network investment modeling, innovative analytics & insights offering, telecom frauds using machine learning, big data scale stacks and many more. Overall, it was an engaging, invigorating and truly a great learning experience.
Among the various keynotes, the one which stood out was by Turkcell CEO Kaan Terzioglu, who swept the audience with his inspiring speech making a strong pitch for the optimistic Telecom future. During his keynote, he shared all the stats about what he and his team were delivering on the digital frontline over the last year – music apps, cloud services, instant messenger, TV+ apps – all topping the charts on their own turf.
There were a lot of expectations on big OEM vendors to put up a jazzy 5G show. However, with exception to Huawei, and to some extent Ericsson, most OEM vendors pulled off monotonous exhibits. The remarkable thing was that many operators had come up with exceptional messaging to market. For instance, Orange had put up many 5G demo use cases on IoT, V2N2X, Ultra low latency use cases; Vodafone launched an out-of-the-world 4G lunar project in collaboration with Nokia labs and displayed demos on connected vehicles, IoT and edge computing use cases; Docomo showcased robotic arms; and China Mobile demonstrated use case around 5G manufacturing robots. This clearly shows that operators have started driving towards innovation and digital services.
The other set of players who left a deep impression were semiconductor players. Intel showcased its autonomous car, along with its machine learning capabilities and showcased its low latency automobile use cases. At the same time, it showcased its next-generation chipsets for 5G. Qualcomm showcased its AI chipset and an array of applications on automotive use cases. But the winner among all was Huawei, who came out with all guns blazing with all possible 4G/5G/Fiber access use cases including 4K/8K video streaming, array of innovations around small cells, cloud computing, network slicing, edge computing and the attention grabber 4G connected flying taxi (drone)!
One key takeaway for me, personally, is that MWC is an important networking event. You have a superb setting to meet your customers, network with potential clients, partners, media, competition and anyone who is remotely interested in your products! This opportunity is an unmatched and unbeatable one!!
If you look at this actioned packed event with an open mind you will be truly left with an assortment of emotions. The kind of competition in your space will spook you, the pace at which the technological landscape changes will awe you and the time, energy and money spent behind the bleeding edge / cutting edge technologies will simply numb you with a realization of your own relative position!
There is so much to experience here within such a limited time!!
Sai Thilak has 15 years of experience in product development, pre-sales consulting, engineering management, solution architecting, and customer deliveries in Telecom OSS. His responsibilities included leading roadmap and delivery teams in service fulfillment, inventory D&R, and network analytics. He has working experience in different network technologies (layers 1, 2 & 3). He currently leads product management of Network Analytics vertical at Subex. He is a passionate market researcher, a voracious reader, biography & history buff, financial market student, cricketer & twitter enthusiast.