SUBEX

The Spirit of Subex and making it happen

FIRST THINGS FIRST

A great brand is consistent and congruent about its core principles. The external projections are uniform and in consonance with the character and promise of the brand.

The guidelines laid out in this document zaims to set the context for the brand so that its original intent and philosophy is comprehensible to receivers.

The identity and visual system are the key elements portraying how well a brand is recognized and understood. It is therefore important that the identity and elements are used correctly across all communication pieces, under all circumstances. The key elements of the visual system are introduced with examples to illustrate how it should be used. A consistent use of design elements will help build a well defined Subex brand experience.

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The world of conversations

Its an always switched on world. With social and personal communication channels, conversations are what brings brands closer to its audience. Therefore, brand is more than a statement, catch phrase or a by-line. Clients and stakeholders are equal custodians of the brand. With each conversation, with each moment of truth, with each interaction with Subex, the brand will emerge and stake its ground. Therefore, it is important to understand the Tone and Manner of how the conversations would be conducted.

A New World Needs New Stalwarts

We live in a world drowning in a huge amount of data.Internet of Things (IoT) is set to transform societies and businesses in the near future. Subex has already made a foray into this brave new world. It marks a natural transition as it draws upon its experience and strengths in data and technology.

The Subex DNA

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Human Connections

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Technology Depth

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Pioneering Spirit

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Passionate problem solvers

THE ANATOMY OF THE IDENTITY

Our logo is the moment of truth for our brand. The elements, color and typography represents our suffusion in deep technology and our ability to connect the dots. The logo symbolizes our ability to crystallize clear ideas in a complex and unstructured world. Through its elegance and refinement, the logo epitomizes the finesse in our execution.

So precisely, our logo is evocative of a new age company that is fresh, progressive, accessible and ready for the brave new world.

BRAND TOOLKIT

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BRAND MANUAL

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