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Tier 1 APAC Operator Leverages Margin Assurance to reduce Revenue Loss by 10.24% in domestic roaming
Many new offerings in the 5G universe is multi-partner driven (e.g., Virtual sports, Video gaming, augmented reality packages, virtual studios, etc.). While these offerings can be potential game-changers in the operator's revenue mix, the integration points from legacy to digital as well as multi-stack environments have traditionally shown large potential for leakages. It is important to note that in the telecom industry, specifically in Revenue Assurance, system integration issues have always tracked as a critical reason for leakages.
5G will be the first "Enterprise-centric generation." If we break down the promise of 5G into its basics (Enhanced Mobile Broadband, Massive Machine Type communications, and Ultra-Reliable, Low-Latency Communications),it becomes easier to imagine the potential enterprise 5G use-cases. However, the enterprise has always been an area in telecom, which has significant assurance related challenges. Issues like dynamic inventory, manual contract modifications, service to billing verification, account margin & profitability analysis, etc. will only be compounded in the 5G world.
The new business models would be access-based as opposed to usage-based. Internet-driven companies already follow this model (e.g. Netflix), and it is a logical assumption that with a large product bouquet, operators might move into similar models based on multi-service bouquet-tiers. For example, I might be paying $30/month for the basic communications package (VoLTE, OTT apps) or $50/month for the media package (Video Conferencing + Basic) and so on. In such models, we might be provisioning partner-APIs, activating profiles based on digital on-boarding, verifying digital identities, etc. Furthermore, the projected "self-service" capabilities for the subscribers of all telcos will create a need for real-time assurance checks which would mitigate systemic breakdowns.