Solutions for the CMO organization

Finding ways to leverage analytics to drive higher ROI from your Marketing efforts? What you see here might interest you.

Request Demo

Overview

As a CMO managing the revenue-generating functions of an organization, you must realize the importance of data insights to make business decisions. Having complete visibility of your sales and marketing efforts will help you achieve the desired results. You need to build trust in your data and access insights that are consumable and actionable to help you with fast and accurate decision-making to drive business growth. Here is a list of key CMO use cases and relevant solutions.

Network Asset Management

A rapid return on investment (ROI) by oﬀering the strongest fraud management capabilities, increasing
compliance, reducing fraud run-time, and providing economies of scope.

Network Investment Planning

We help CSPs ensure efficiency and accuracy towards making the right Network Investment Plans for 5G

Network Security

Early detection of unknown patterns with AI-powered anomaly engine ensuring that there is minimal fraud run-time.

Fraud Management

Native Hadoop support enables operators to reconcile zillions of CDRs on daily basis.

Revenue Assurance

Our solution is equipped with Anomaly engine which is capable of identifying unknown unknowns which makes it future ready.

Partner Management

ROC fraud management solution provides coverage across all traditional and new-age frauds.

Network Investment Planning

We help CSPs ensure efficiency and accuracy towards making the right Network Investment Plans for 5G

Network Security

Early detection of unknown patterns with AI-powered anomaly engine ensuring that there is minimal fraud run-time.

Network Asset Management

A rapid return on investment (ROI) by oﬀering the strongest fraud management capabilities, increasing
compliance, reducing fraud run-time, and providing economies of scope.

Revenue Assurance

Our solution is equipped with Anomaly engine which is capable of identifying unknown unknowns which makes it future ready.

Partner Management

ROC fraud management solution provides coverage across all traditional and new-age frauds.

Fraud Management

Native Hadoop support enables operators to reconcile zillions of CDRs on daily basis.

Achieve Higher Customer Satisfaction through Customer Analytics

In the age of hyper-personalization, CSPs must provide services based on customer needs. CSPs need to create a 360° signal hub to access data from multiple customer touchpoints and usage behavior such as products, subscriptions, complaints, and usage to deliver higher satisfaction.

Reduce Churn by offering hyper-personalization
Increase ARPU and the customer lifetime value
Launch profitable products to the market based on consumer insights

Drive higher ROI from your marketing initiatives

Deriving insights from marketing campaign results can be overwhelming at times, leaving you with less visibility on their effectiveness. Having a clear picture of your campaign results and ROI can help you optimize them to deliver better results.

Marketing and Sales channel analytics to measure and optimize the performance of your campaigns
Enhance reporting capabilities, leading to faster decision-making and discrepancy resolution
Achieve automation through API-based integration

Get full visibility of your revenue

Revenue visibility is one of the key objectives for telcos considering the number of different services and products that they need to launch to overcome the fierce competition in the market. It becomes essential to understand the DNA of revenue across different dimensions such as geographies, devices, time, voice, data, or more to plan your next action.

Track and analyze the revenue composition daily across all dimensions
Compare forecasted revenue with actuals to detect any anomaly and take corrective actions post root cause analysis

Optimize your marketing spends with Promotion Assurance

Successful promotional campaigns can do wonders in terms of customer retention as well as acquisition. Differentiated, qualified, and value-driven promotions can help the marketing function increase revenue, margin, customer retention, customer satisfaction, and overall brand stickiness.

Understand the impact of marketing and promotional activities and optimize your marketing spends
Get a holistic view of your campaigns and eliminate discrepancy at all layers
Plan targeted campaigns with the right customer segmentation, demographic and customer behaviors
Create tailored product campaigns to attract HVCs