In the age of hyper-personalization, CSPs must provide services based on customer needs. CSPs need to create a 360° signal hub to access data from multiple customer touchpoints and usage behavior such as products, subscriptions, complaints, and usage to deliver higher satisfaction.
Deriving insights from marketing campaign results can be overwhelming at times, leaving you with less visibility on their effectiveness. Having a clear picture of your campaign results and ROI can help you optimize them to deliver better results.
Revenue visibility is one of the key objectives for telcos considering the number of different services and products that they need to launch to overcome the fierce competition in the market. It becomes essential to understand the DNA of revenue across different dimensions such as geographies, devices, time, voice, data, or more to plan your next action.
Successful promotional campaigns can do wonders in terms of customer retention as well as acquisition. Differentiated, qualified, and value-driven promotions can help the marketing function increase revenue, margin, customer retention, customer satisfaction, and overall brand stickiness.
