Solutions for the CMO organization
Finding ways to leverage analytics to drive higher ROI from your Marketing efforts? What you see here might interest you.
Overview
As a CMO managing the revenue-generating functions of an organization, you must realize the importance of data insights to make business decisions. Having complete visibility of your sales and marketing efforts will help you achieve the desired results. You need to build trust in your data and access insights that are consumable and actionable to help you with fast and accurate decision-making to drive business growth. Here is a list of key CMO use cases and relevant solutions.
Network Asset Management
A rapid return on investment (ROI) by offering the strongest fraud management capabilities, increasing
compliance, reducing fraud run-time, and providing economies of scope.
Network Investment Planning
We help CSPs ensure efficiency and accuracy towards making the right Network Investment Plans for 5G
Network Security
Early detection of unknown patterns with AI-powered anomaly engine ensuring that there is minimal fraud run-time.
Fraud Management
Native Hadoop support enables operators to reconcile zillions of CDRs on daily basis.
Revenue Assurance
Our solution is equipped with Anomaly engine which is capable of identifying unknown unknowns which makes it future ready.
Partner Management
ROC fraud management solution provides coverage across all traditional and new-age frauds.
Network Investment Planning
We help CSPs ensure efficiency and accuracy towards making the right Network Investment Plans for 5G
Network Security
Early detection of unknown patterns with AI-powered anomaly engine ensuring that there is minimal fraud run-time.
Network Asset Management
A rapid return on investment (ROI) by offering the strongest fraud management capabilities, increasing
compliance, reducing fraud run-time, and providing economies of scope.
Revenue Assurance
Our solution is equipped with Anomaly engine which is capable of identifying unknown unknowns which makes it future ready.
Partner Management
ROC fraud management solution provides coverage across all traditional and new-age frauds.
Fraud Management
Native Hadoop support enables operators to reconcile zillions of CDRs on daily basis.

Achieve Higher Customer Satisfaction through Customer Analytics

In the age of hyper-personalization, CSPs must provide services based on customer needs. CSPs need to create a 360° signal hub to access data from multiple customer touchpoints and usage behavior such as products, subscriptions, complaints, and usage to deliver higher satisfaction.

  • Reduce Churn by offering hyper-personalization
  • Increase ARPU and the customer lifetime value​
  • Launch profitable products to the market based on consumer insights

Drive higher ROI from your marketing initiatives

Deriving insights form marketing campaign results can be overwhelming at times, leaving you with less visibility on their effectiveness. Having a clear picture of your campaign results and ROI can help you optimize them to deliver better results.

  • Marketing and Sales channel analytics to measure and optimize the performance of your campaigns​
  • Enhance reporting capabilities, leading to faster decision-making and discrepancy resolution
  • Achieve automation through API-based integration

Get full visibility of your revenue

Revenue visibility is one of the key objectives for telcos considering the number of different services and products that they need to launch to overcome the fierce competition in the market. It becomes essential to understand the DNA of revenue across different dimensions such as geographies, devices, time, voice, data, or more to plan your next action.

  • Track and analyze the revenue composition daily across all dimensions
  • Compare forecasted revenue with actuals to detect any anomaly and take corrective actions post root cause analysis

Optimize your marketing spends with Promotion Assurance

Successful promotional campaigns can do wonders in terms of customer retention as well as acquisition. Differentiated, qualified, and value-driven promotions can help the marketing function increase revenue, margin, customer retention, customer satisfaction, and overall brand stickiness.

  • Understand the impact of marketing and promotional activities and optimize your marketing spends​
  • Get a holistic view of your campaigns and eliminate discrepancy at all layers
  • Plan targeted campaigns with the right customer segmentation, demographic and customer behaviors
  • Create tailored product campaigns to attract HVCs
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