Digital Trust

Enabling trust to deliver inspiring digital experiences

Overview

Over the centuries, if there has been one aspect that has propelled businesses to success, it is Trust. As humans, we are quick to avoid uncertainties and subconsciously tend to gravitate towards things/entities that promise us predictable outcomes. Some of the world’s most successful brands were built on the pillar of trust, and as we move into a fully digital world, trust becomes even more relevant than ever.

What is Digital Trust?

Digital Trust is the ability of an organization to inspire confidence within their digital ecosystem about their intent and capability to deliver the promised services. Today, Digital Trust is viewed as the centerpiece for success—from enhancing brand image and adopting new technologies to bringing in investments, rolling out new offerings and expanding the partner ecosystem.

Why trust matters in the Digital World

Digital Trust Layers

Based on more than two decades of experience in handling huge volumes of data, Subex views Digital Trust as a multi-layered matrix that covers Risk Mitigation, security, identity, intelligence and privacy. Together, these tenets enable trust across people, processes and systems.

Risk Mitigation

Ability to detect, eliminate, reduce or control the impact of known and unknown risks

Identity

Safeguarding the true identity of the stakeholders, unless there is explicity consent

Privacy

Allowing stakeholders stay in control of the data they share while using digital services

Security

Protecting the IT infrastrcture and data of stakeholders from malicious threats

Intelligence

Leveraging data to extract meaningful insights and make scientiﬁc forecasts

Digital Trust Layers

Risk Mitigation

Ability to detect, eliminate, reduce or control the impact of known and unknown risks

Identity

Safeguarding the true identity of the stakeholders, unless there is explicity consent

Security

Protecting the IT infrastrcture and data of stakeholders from malicious threats

Intelligence

Leveraging data to extract meaningful insights and make scientiﬁc forecasts

Privacy

Allowing stakeholders stay in control of the data they share while using digital services

The foundational layer is Risk Management and is the non-negotiable layer required to prevent any undesirable outcomes for the business.
The next layer is the one that is necessary for the sustenance of a healthy business and , includes areas like security and identity.
The third layer is the strategic one that helps in creating competitive advantage and brand reputation. Privacy, real-time insights, predictability and credibility form a part of this layer.
These layers build upon each other and when actualized will provide the trust to produce a differentiated impact and advance the entire organization.

Enabling trust to deliver inspiring digital experiences

Digital Trust

Not long ago, Subex blazed a new trail with specialized products for the telecom sector. It went on to become one of the top players in the domain. The journey has been an eventful one. However, one of the most enduring stories about Subex has been the faith reposed by its clients and teams. Over the years, Subex has defined customer focus, technical sophistication, delivery maturity and resilience in a world which brings new challenges and radical shifts every day.

With a strong footing in our core domains, Subex is also charting a new course to make the best of emerging opportunities.

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Digital Trust