The Upcoming Trends Of BSS/OSS Solution In Telecommunication Industry
For telecom infrastructure developers and operators, OSS and BSS are critical enablers in addressing the expectations of the interconnected society. Telecommunication network/service and infrastructure providers’ roles have evolved from merely providing access to becoming a vital element of the whole business operations. This requires the capacity to mix business, IT, and network capabilities in order to meet society’s expanding needs. The demand for personalization, seamless service usage, automated customer support, and diversity across communication industries and platforms has heightened the need for an efficient portfolio and better BSS/OSS solutions.
1. Moving from Supply-propelled to Demand-propelled Vision
Telecommunication firms are expanding their offers by providing multi-play digital services and tailored pricing, but this entails upgrading, and in some cases, entirely transforming, their OSS and BSS systems to enable these new services. Telecommunication companies’ changing business models are driving transformation in the future OSS and BSS infrastructure.
2. Becoming Customer-Centric
Shifting from a “technology-centric” to a “customer-centric” mindset is the need of the hour. Because most telecommunications companies provide the same basic services, it’s become critical to distinguish and build a tailored client experience. As a result, OSS and BSS systems are beginning to build consumer data collection technology so that telecoms may better understand their customers. Operators will need to respond swiftly to the market with new services, deals, and promotions as they continue to shift their focus to the customer. OSS and BSS systems become significant business resources for predicting customer behavior thanks to accurate analytics.
3. Automated Support
This offers self-service for users to resolve their own issues. Users’ needs for speed are met in a zero-touch, flow-through environment with essentially no human intervention. This practically eliminates day-to-day human error from the business processes.
4. Microservices and Containers
In the administration of microservices-based networks, machine learning will be critical. Virtualization, microservices, and containers place new demands on network security, making OSS systems even more vulnerable. There will be more automation, more dynamic workloads that fluctuate, and containers that are frequently instantiated and removed in different areas of the clusters. This necessitates the use of advanced monitoring, correlation, and management tools. Intercommunication across microservices/containers, their state, and components of applications running inside the containers must all be monitored and correlated, in addition to applications and infrastructure.
5. Elimination of Data Silos
The best part is that next-gen OSS can break down traditional OSS “silos” that have developed over time in every service provider setting. One of the top difficulties highlighted by executives, business leaders, and data and analytics specialists alike is breaking down data silos. It’s critical for four good outcomes from analytics: faster insights, a larger volume of insights, more actionable analytics outputs, and more data trust.
6. Strategic Frameworks
Strategic frameworks enable a business to stay ahead of the competition by allowing it to adapt to a rapidly changing environment. The global market for next-generation OSS and BSS is divided into three categories: architecture, network, and territory. The market is divided into revenue management, service fulfillment, customer management, account management, service assurance, and network asset management systems based on architecture type. The revenue management area has the most market share. Billing is the center of revenue management, which enables revenue production. This system aids in the improvement of operational efficiency. The market is divided into cable and satellite, fixed and wireless, mobile, mobile virtual network enabler (MVNE), and others based on network. All these aspects must be considered to build proactive plans and strategies that help telecoms stay ahead of competitors.
7. How do OSS and BSS Work Together
In telecom, OSS and BSS are frequently used together because they are the major points of contact for managing the whole site spectrum. For telecom infrastructure providers and/or operators, analytics, cloud computing, automated business processes, and software-defined business rules combine forces. This enables them to make everything work together and assure consistent network capacity and reliable quality of service. The link between OSS and BSS is straightforward. OSS typically passes various service orders to the BSS and also provides service assurance information. BSS is responsible for managing the business aspects of telecom site management in order to secure income and maintain quality, as well as supporting a variety of business operations such as marketing, product offerings, sales, contracts, and service delivery.
8. Existing Challenges
The major goal in telecommunication is to bring customer-winning products, services, and promotions to market faster and better than the competition, all while keeping consumers loyal. As a result, it’s critical that telecoms implement new OSS and BSS system needs that are in step with new telecom industry trends. Although you may find upgrading and updating burdensome, your competitors will be more than happy to take on your troubles and turn your consumers into theirs. So, it’s important to stay ahead of the curve.
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Subex is a leading telecom analytics solution provider and leveraging its solution in areas such as Revenue Assurance, Fraud Management, Partner Management, and IoT Security.