Analytics has the potential to impact all aspects of Telco business. Whether it’s about reducing churn, increasing ARPUs, identifying the right target audience for campaigns, or bundling the products, you are bound to leverage the power of data to drive decision making.
But are Telcos successful in deriving valuable insights from data? Are they able to meet their organizational goals with effective use of data? Unfortunately, the answer is No! Industry reports reveal that a “trust gap” that exists within the organization is preventing them from using data for decision making. This gap leads to negative business impact, increased operational overheads and revenue shortfall.
Is there a way for organizations to bridge this gap? The answer is here.