The industry buzzwords and focus around Big Data Management are starting to wane in the media" />

Big Data and the Zettabyte

The industry buzzwords and focus around Big Data Management are starting to wane in the media, but should it?

Consider this: In 2015, the internet is expected to carry over a Zettabyte of data for the first time ever. Even more interesting…and alarming…is that by 2020, forecasts are calling for upwards of 35 Zettabytes, per year (!), to be carried. If Big Data were a round of golf, and we as an industry thought we were somewhere around the 2nd or 3rd hole, in reality, we haven’t even purchased our clubs yet.

For those of you not familiar with a Zettabyte, here is the breakdown:
1000 Terabytes = Petabyte
1000 Petabytes = Exabyte
1000 Exabytes = Zettabyte

Mobile video data alone has increased over 3500% since 2010; statistics abound for data growth – and they all point to explosive growth continuing. With the advent of 4G, raising data speeds and volumes by an order of magnitude, we now see 5G appearing by 2017 in some markets – again raising the volumes and speeds by yet another order of magnitude. Everything in our lives is being connected. Cars, appliances, our bodies (and embedded equipment to run them, e.g., pacemakers), every shop and street corner (video), and even the air, the water currents, and the space surrounding our immediate planet, are all feeding data in increasing volumes and depths into our collective networks. What does this mean?

It means, quite simply, that we haven’t even begun to understand what Big Data is and how it will impact us. It also means that the communications industry, and the backbone it supports, has a long way to go (as the default host for much of this data) to be prepared.


Vice President – Product Management – John Brooks serves as the Vice President of Product Management in Subex. He has over 26 years of experience in Telecommunications, spanning Fixed, Mobile, Data, and Video technologies. Within the industry Mr. Brooks was a board member for the GBA, founded the TM Forum Fraud team (authoring the first International Fraud Operations and Fraud Classifications guides), and now leads the TM Forum Network Asset Management team, focusing on transformative best practices for SDN/NFV operations. Over the years Mr. Brooks has served as an Advisory Board member for a prominent technical university, and has spoken at over 50 industry events and authored numerous papers on topics spanning IoT, Digital Disruption, Big Data, and Enterprise Risk Management. With Subex (formerly Connexn/Azure) since 1999, he has directed over 40 successful Cost, Revenue, and Business Optimization engagements at over 24 top-tier carriers globally, including AT&T, America Movil, BT, Vodafone, and Verizon.

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