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Tag Archives: what if

Plain Sailing on a Sea of Data

Running a business can be like sailing a ship.  It’s not enough to set a course and expect the ship to just get there.  The sea can be rough, the weather unpredictable, and just under the surface there may be hidden obstacles. Any number of problems can push you off course, or, at worst, sink your ship completely.  A sea of data washes around the business which can either drag you under, or carry you swiftly to your destination.  So what can you do to ensure a safe arrival at your destination?  The following checklist will help you get ready for your journey.

A strong ship

You will need a ship that can sail in all weathers, and has a reliable track record for sailing long distances.

Subex has a pedigree of providing enterprise strength software to the telecoms industry for over 20 years. Subex ROC can crunch billions of call records daily

A clear destination

Without an agreed destination your business will drift aimlessly and will eventually run aground.  By setting clear objectives everyone can work together to ensure the ship stays the course.

Subex consultants can help to plan for your voyage and set a course for you planned destination. Subex Analytics help to keep a business on course by using historic data to predict which direction a business is heading.

A good map

Your map is your business strategy, but this shouldn’t be set in stone.  A business strategy must adapt to the changing conditions and business leaders must remain vigilant to make course corrections when necessary.

Subex ROC provides has a modularised framework that can be quickly adapted to handle new challenges or changes in course.  The course to follow can be mapped out in KPIs that provide constant visual feedback to inform you if your business goes off course.

A navigator who knows the way

Pick the right currents your ship will be carried quickly to your destination, but getting caught by the wrong ones can set you miles off course.  A business embarking on a journey into the unknown needs an experienced navigator to guide the way.

Subex consultants have the experience to guide a corporation across open water or narrow straits of competition, regulatory requirements and market demands.

As soon as sailors began to navigate beyond the sight of land then they realised they needed more than just the stars to find their way. Compasses, Nautical maps, sextants and marine chronometers all advanced the quality of analytics available to navigators, but until radar, LORAN and GPS arrived in the late 20th century sailors still relied largely upon dead reckoning and gut instinct to find the way, and their journeys would often end tragically.  Now Subex analytics can provide the same kind of objective view of where a business is heading that GPS provides for sailors.  Subex analytics can see through the fog and turbulent waves of data that flood into an organisation and threaten to knock you off course.  Using advanced time series forecasting, correlation, what if modelling, and pin sharp visualisations Subex ROC can navigate through a sea of data and help to steer your business safely to its planned destination.

Mark Jenkins

Mark Jenkins has worked in the IT industry for over 15 years as a BI and Analytics consultant, and more recently as ROC Product Manager for Subex Ltd. He has designed and deployed solutions for global companies in many sectors including Insurance, utilities and telecommunications. Mark holds a BSc Hons in Computer Science from Manchester University (UK).

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