Telco digital transformation has brought in significant changes for CSPs today. Stagnating revenues from traditional services and stiff competition form fluctuating tariffs and over-the-top (OTT) players if forcing CSPs to find alternate ways to preserve margins even as cost expectations increase.

CSPs continue to invest in newer technologies and diversify their business model by launching new products and services. However, CSPs must understand to keep a close check on their costs and margins to assess profitability. In this point of view document, we discuss in detail about how a robust margin assurance strategy can define product profitability across performance management and portfolio management so operators can make informed decisions.