Business Assurance Global Benchmarking Survey Report 2023–24

Business Assurance Global Benchmarking Survey

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Amidst the AI revolution sweeping the telecom sector, there’s a palpable focus on harnessing this technology to explore, unlock, and deliver the potential of AI/ML within the Revenue Assurance/Business Assurance realms.

Subex launched the Business Assurance Global Benchmarking Survey 2023-24, garnering more than 200 responses across 150 telcos worldwide. A significant 82% of responses came from key decision-makers. The Survey introduces the TRACI (Technology readiness for Assurance and Compliance Index) score to evaluate telecoms’ technological readiness, expanding its analysis on Revenue/Business Assurance practices. It encompasses Revenue/Business Assurance function expansion, global benchmarks, organizational maturity, automation, and AI/ML capabilities, providing actionable insights for professionals and executives. The benchmarking survey offers key insights to guide operators towards operational excellence and technology adoption, emphasizing the importance of maturity levels, technology adoption, and skill development for ROI.
The Telecom Revenue Assurance/Telecom Business Assurance survey covers details in areas such as:

Expansion of Revenue Assurance/Business Assurance functions within organizations
Global and regional benchmarks, including a Tech readiness score
Insights into organizational maturity, automation, and AI/ML capabilities
A design for Revenue/Business Assurance professionals, finance executives, and CXOs, offering relevant insights.

Key findings from the Subex’s Global Business Assurance Survey with TRACI Index

Below are few of the key findings identified from Survey Business Assurance Report 2023 -2024

51.6%

of telecom operators are now operating at managed and optimized levels of maturity.

91.8%

of participants report high ROI satisfaction within these mature stages.

46%

of telecom operators are transitioning from Revenue Assurance to Business Assurance.

77.5%

of respondents undergoing this transition are reporting satisfaction with their ROI.

39.4%

of telecom companies have incorporated AI/ML into their operations.

88%

of participants are satisfied with ROI among those implementing AI/ML technologies.

54%

of telecom operators have implemented advanced automation strategies.

81.2%

report satisfaction with the ROI among those who have adopted advanced automation.

What is the need of this Survey?

As the telecom sector grows in complexity and scale, the integration of the technologies is not only about harnessing immense potential but also about realizing tangible value and returns on investment. In this vast terrain, the crux of the matter is determining one’s global position. Benchmarking isn’t just about comparison it will equip telcos in identifying areas of improvement, leveraging best practices, and setting the course for future innovations. Here’s why it’s non-negotiable:

Evolving Landscape: In an industry marked by continuous innovation, it’s essential to measure where you stand to understand where to go.
Standardization: Benchmarking allows telecom operators to understand global best practices and adopt the same.
Efficiency and Cost Management: Knowing what technologies and strategies are being adopted globally allows operators to streamline their operations, optimize costs, and enhance the quality of service.
Predicting the Future: Understanding the global trends through benchmarking lets operators foresee future challenges and opportunities.

In conclusion, as the telecom industry gears up for the next phase of digital transformation, the need for technology readiness is paramount. Boasting over 25 years of operational expertise and deployment in 100+ sites globally, Subex’s Business Assurance specialists have curated this Global Revenue Assurance survey/Business Assurance Survey on ”Technology Readiness Index in Business Assurance”, aiming to furnish telcos with a progressive roadmap. This positions them for a seamless transition into advanced tech. The Revenue Assurance report 2023-2024/Business Assurance report 2023-24 provides detailed visibility on various insights identified from the survey.

Business Assurance Manifesto

Business Assurance teams are faced with the daunting task of handling new systems, integrations, data volumes & increasing expectations in terms of decision velocity brought on by the movement to 5G. It becomes critical for The increasing complexities in the revenue system are leading to:

Increased risk exposure (monetary, reputation and customer experience risks) due to slow rollout of new risk controls
Complexities in true margin identification from the evolving portfolio of products and services in the market operator
Increased risk of lossy or problematic transformations in the journey to 5G
Poor utilization/misplacement/loss of assets (device inventory, software licenses and other physical assets)
Poor customer experience leading to opex chokepoints (e.g. repeated complaints, repeated truck rolls, incorrect onboarding/provision, overbilling etc).

Subex Business Assurance:

Subex’s Business Assurance framework based on Active Risk Intelligence (ARI), provides the most comprehensive AI/ML tooling in the Business Assurance industry, from over 25 years of implementation experience. It helps Communication Service Providers (CSPs) mitigate revenue leakages and assess and address business impacts in near real-time or proactively. This system enables telcos to engage in a dynamic risk marketplace and supports collaboration and knowledge management to enhance risk mitigation and improve decision-making. The ARI suite offers AI-driven predictive and prescriptive business insights for CxOs (Opco & Group) across various verticals (marketing, finance, sales, network, etc.). With a product history spanning more than two decades, Subex’s Business Assurance is the culmination of operational experience from deployments at over 80 sites globally.

Subex’s Business Assurance helps CSPs mitigate revenue leakages and identify potential opportunities to improve AMPU and enhance customer experience and thereby:

Provide best in class bottom line protection in terms of identifying and revenue leakage prevention
Identifying operational OPEX chokepoints, and maintain system integrity, data integrity, financial integrity, risk management, customer satisfaction, etc
Creating a verified data store (with data health and completeness verified) to drive confident decisioning
Incorporating best practices based on Subex’s leading industry co-creations to drive efficient operations
Support top-line initiatives with automated monitoring and analytics deployed on top of our opportunity identification layer
Drive a continuous and granular governance-driven auditing of systems, processes and data, root cause analysis