There is no question that data analytics has the potential to positively transform businesses. But over the years, we have witnessed several instances of where analytics has either not been able to garner significant ROIs or, in some cases, gone completely wrong. This has resulted in the infamous analytics trust gap.
Analytics, as it is adopted in its present form, is conceived to be merely a set of tools and pre-set algorithms which run in isolation. A key ingredient that goes overlooked in the midst of all the hype is the Human Element. Read the primer to deep dive into the criticality of combining Human Intelligence with Machine Intelligence and provides insights on how the perfect blend can be achieved.