TM Forum report on 'Exploiting Analytics: How to Improve Customers' Experience' Complimentary from Subex

Subex has co-sponsored the TM Forum report on "Exploiting Analytics: How to Improve Customers' Experience'.

The report examines a number of established and emerging solution areas, covering all customer contact channels including social networking. It pays special attention to the emerging field of predictive analytics and covers:

• Established and developing solution areas
• The emerging field of predictive analytics
• Segmentation, targeting and multi-channel marketing, including social networking
• Service usage support
• Retention and up sell
• Customer profitability determination

The report features Subex's industry pioneering Revenue Operations Center (ROC) that enables a positive customer experience, leveraging its advanced analytical capabilities, citing 3 specific applications:

• Propensity Analysis: Propensity to call and to churn
• Margin Management
• New Product Introduction Analysis

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