The business landscape for communication service providers is rapidly evolving. With reducing voice revenues, market saturation and increased competition, their greatest challenge today is to continuously improve both Average Revenue Per User (ARPU) and Average Margin Per User (AMPU) including faster time-to-market of new services. To top that, service providers today are finding it increasingly difficult to retain existing subscribers, let alone acquire new ones.
The primary roadblock to achieving the above objectives is that many service providers lack enterprise wide and subscriber-centric revenue, cost and margin visibility and a real-time mechanism to study the financial impact of operational changes on profitability. This lack of real time visibility stems from the fact that most BSS functions continue to operate as silos thereby leading to un-correlated and massively un-utilized data within the service provider's operational infrastructure.
Revenue Operations Center (ROC
®) The Mission Control for Financial Health
The ROC enables profitable service provider growth through coordinated operational control.
For service providers that aim to optimize their operational and process infrastructure, ROC delivers
Business Optimisation in the most pragmatic manner.
What the ROC does:
Creates a direct linkage between operations and profitability based on credible and timely cross-functional data correlation
Brings together, in a synergistic manner, formally disparate assurance, audit and governance functions.
Enables an operations infrastructure that monitors and controls the entire revenue chain and identifies risks to margins and customer satisfaction.
Supports business and operational innovation programs because of its end-to-end view
Click on image to enlarge ROC Value Statements
End-to-end operational and process visibility
Centralized Analysis and Monitoring
Integrated and Real-time Solution and Response mechanism
Faster time-to-market for new services
Enhanced customer satisfaction which increases customer loyalty and reduces customer churn
Cross Domain Business Application Correlation
Enhanced Revenue Management
Improved Customer Experience
Enterprise-wide Risk Management
Business & Operational Assurance
Pro-active Intelligence & Insight
Revenue Chain Integrity Assurance
Enhanced Market Responsiveness
The Subex product that enables the pragmatic evolution to building a Revenue Operations Center (ROC) is ROCware.
The following products from Subex form key components of the ROC -
All the above solutions come together to help CSPs prevent fraud losses, collect all revenues, reduce defaulted payments, reduce wasteful expenditure, manage inter-carrier and partner expenses and defer or even avoid capex. ROCware integrates seamlessly with these Subex BSS products including 3rd party products and also other enterprise systems such as CRM, BI etc.