Overview
Communications Service Providers (CSPs) are subjected to huge amounts of data every day. This tsunami of data which they are subjected to contain loads of valuable information which if decoded accurately would be highly beneficial to CSPs. This data contains unique insights into behaviors, challenges and opportunities within their business. Although a lot of CSPs are using analytics against these data volumes, they have not been successful in employing them against huge data volumes. There is a pressing need for them to proactively predict these challenges and behaviors in order to get an upper hand over their competitors and increase customer satisfaction.
ROCware Propensity Profiler
Subex’s ROCware Propensity Profiler helps CSPs predict behaviors and issues before they occur and improve metrics throughout the business. While most other solutions take a reactive approach to issues, ROCware Propensity Profiler not only identifies the issue and its cause but also has the capability to predict what is going to happen next. It analyzes the huge volumes of operational data and converts them into actionable intelligence which can be then easily used by CSPs to make appropriate decisions. There is also a human element involved which is instrumental in obtaining actionable intelligence, and Subex’s experts in this field provide unmatched value in getting the desired results. ROCware Propensity Profiler helps CSPs accurately predict metrics like propensity to churn, propensity to contact, propensity to be dissatisfied etc.
Benefits
- Predict customer behavior and ensure reduction in customer churn and a decrease in overall business detractors
- Reduce costs and deploy resources more effectively by predicting key indicators and issues
- Gain actionable insights which help in implementing targeted treatment measures quickly
- Identify influencers, detractors and make targeted marketing campaigns to increase business value with minimal cost.
