Tags Posts tagged with "IoT"

IoT

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It is a well-known fact that, every time a security threat occurs in any organization, it makes it to the media and thus causing reputation damage and loss of business. We have seen many instances of such cases in the recent past.

In fact a very recent case, which was reported in the beginning of the year was with Vermont utility. According to news reports, which later proved to be false, Burlington Electric had found malicious software on a computer that was not connected to its grid control systems. Moreover, the malicious software found on Burlington Electric Company laptop matched with those on malware found in the Democratic National Committee computers that the US government has blamed on a specific country.[i]

Though the news was later debunked to being ‘erroneous’[ii], the news was initially covered in a multitude of news outlets. The fact remains that cybersecurity attacks continue to make news, negatively attack your business and brand reputation.

Unfortunately, the ground reality is that Hacking attempts are becoming more common, and the rollout of new technologies has created further vulnerabilities. It is important that businesses safeguard themselves in order to ensure that they stay out of negative limelight. In January 2014, Target admitted that hackers used malicious software to break into its networks and access credit and debit card information directly from Target’s checkout lanes through the holiday shopping season. News of the breach drastically affected the retail giant diminishing holiday sales causing Target to eventually fire its CEO in the breach’s wake. The hackers responsible for the 2013 Target data breach that exposed payment information on 40 million customers had nothing to stop them from accessing every cash register in every Target store.[iii]

Today with the world going ‘digital’, the number of potential devices, just waiting to be hacked are increasing. Experts predict that by 2020 there will be 200 billion connected devices, which in turn could result into increased probability of devices being vulnerable to such attacks.

We are also witnessing the rise of smart cities. For Instance, Saudi Arabia is investing $70 million to build four new smart cities, while in South Africa, a $7.4 billion smart city project is already underway. By 2020, the market for smart cities is predicted to reach $1 trillion, according to Frost & Sullivan, a consulting firm.[iv]

In such a scenario, imagine the magnitude of an attack on smart cities or connected infrastructure, which has implications on citizens. The negative impact this could have on brand reputation of state governments could be devastating. But an attack is indeed, possible. Last year, Cesar Cerrudo, an Argentine security researcher and chief technology officer at IOActive Labs, demonstrated how 200,000 traffic control sensors installed in major hubs like Washington; New York; New Jersey; San Francisco; Seattle; Lyon, France; and Melbourne, Australia, were vulnerable to attack. Mr. Cerrudo showed how information coming from these sensors could be intercepted from 1,500 feet away — or even by drone — because one company had failed to encrypt its traffic.[v]

Hence, it is important today for organizations and even government bodies to ensure that they are able to safeguard themselves from cyberattacks. Such vulnerabilities have huge implications on business and can cause irreparable damage to brand reputation. Stay ahead of cyber threats and, as the headline say, don’t be in the news for the wrong reasons.


[i] http://edition.cnn.com/2016/12/30/us/grizzly-steppe-malware-burlington-electric/

[ii] http://www.utilitydive.com/news/what-electric-utilities-can-learn-from-the-vermont-hacking-scare/433426/

[iii] http://www.ibtimes.com/target-hackers-had-access-all-chains-us-cash-registers-2013-data-breach-report-2106575

[iv] https://bits.blogs.nytimes.com/2015/04/21/smart-city-technology-may-be-vulnerable-to-hackers/?_r=0

[v] https://bits.blogs.nytimes.com/2015/04/21/smart-city-technology-may-be-vulnerable-to-hackers/?_r=0

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Today’s wearables can monitor heart rate, breathing rate, sleeping patterns, calories burned, intensity of activity, sleep patterns, temperature and much more. Work is underway to turn these wearable devices into bendable, stretchable forms that can be 3D printed or stamped directly onto human skin.

One of the earliest commercial examples of bendable wearables is in conjunction with the Proteus digital pill http://www.proteus.com — a device that incorporates a grain of sand sized ingestible sensor into a pill that can measure a patient’s medication-taking patterns and physiologic response.

Once the ingestible sensor reaches the stomach, it transmits a signal to a wearable Proteus patch worn on the torso. From there, a digital record is sent to the patient’s mobile device, and then to the Proteus cloud where with the patient’s permission, healthcare providers and caregivers can access it via a portal. The patch also measures and shares patient metrics such as sleep patterns and physical activity levels.

Proteus’ peel-and-stick biometric sensor patch is the first of many flexible sensor patches. Earlier this year, engineers at University of California, Berkeley http://news.berkeley.edu/2016/01/27/wearable-sweat-sensors/, developed a prototype wrist device that incorporates a wireless flexible PCB [printed circuit board] and a flexible sensor array that’s able to analyse the chemicals in sweat. And, Cambridge MA-based MC10 has developed a thin electronic mesh that stretches with the skin and can monitor data from the brain, muscles, heart, temperature, movement, hydration and strain. Their BioStampRC Sensor https://www.mc10inc.com/our-products/biostamprc conforms to the contours of the human body.

These biometric devices will provide many opportunities for ultra-individualised healthcare services, safety monitoring and self-quantification.

They also point the way to the future of mobile devices.

Researchers at MIT Media Lab and Microsoft Research recently released research on a project known as DuoSkin http://duoskin.media.mit.edu/ — a fabrication process that enables rapid prototyping of functional devices directly on a user’s skin using gold leaf as a key material. DuoSkin is a skin-based user interface that senses touch input, displays outputs and communicates wirelessly with other devices — allowing control of external devices directly from a skin-based patch that looks like jewellery.

Then there are the latest augmented reality smart glasses, which process user input based on hand gestures and voice commands. In the future, these smart glasses will morph into smart contacts, which will undoubtedly communicate with an array of sensors on and in our bodies.

In the telco space, mobile operators generate sizeable revenue streams from the sale of handsets, as well as using subsidized handsets as in incentive to lock customers into multi-year contract periods.

Mobile hardware revenue continues to grow, increasing year-on-year in line with average recommended retail prices on high-end smartphones.

What will happen to this lucrative revenue stream in the coming 3-5 year timeframe? Will smartphones continue to be a cash cow for the mobile industry? Will smart glasses replace the mobile handset revenue stream?

I hope you can join me at the Subex User Conference http://www.subex.com/subex-user-conference/ in Jaipur India where I will explore these and many other trends in my keynote speech on “Unlocking the Future.”

* Photo Credit: MIT Media Lab http://duoskin.media.mit.edu/

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The Scenario

Of late IoT has gained a lot of attention and every operator is at least thinking of leveraging this latest platform to offer innovative products, but the big question is how?

Many operators are relying on their vendors to come up with IoT use cases, the challenge here is that even the Vendors are still in process of deep diving as IoT is still a niche market.

One of the major factor that makes IoT an unknown area is the lack of visible use cases to be seen in our day to day life, though the developed counties have made significant progress, developing world is yet to embrace the “Smart” systems. With lot of emphasis on Smart cities, IoT business is here to stay.

When it comes to IoT Settlements, both Telcos and Vendors should start thinking out of the traditional wholesale approach. Telcos are looking for vendors who can support them with their traditional as well as new business areas with the centralized solution.

The Concept

Understanding “Internet of Things” concept is very simple, it is a network of “Things”. Things are physical objects that can be added to a network, have sensors and can be controlled using software. These things can be as common as day to day devices like a Fridge, a Car, a thermostat and so on. The purpose of connecting ‘things’ is to have a centralized access to their features and to control enormous data they are capable of producing.

One very obvious fact that can be identified from IoT is to have a medium for keeping things connected. This creates an immense opportunity for telecom operators to provide medium for supporting the connected items. According to Gartner by 2020, the Internet of Things will grow to 26 billion units installed which excludes connected PCs and smartphones. This will add $1.9 trillion to the global economy. Intel estimates 31 billion devices to be connected by 2020. According to Cisco by 2020, 50 billion devices will be connected, whereas Morgan Stanley feels that the number is much higher and it can go up to 75 billion.  The good news is, there is a substantial growth opportunity for everyone, right from smart device manufacturers to the smart service providers everyone can get their share of business from IoT.

The Process

Let us consider an example of a smart home. There are multiple interconnected devices which are installed for security, entertainment, utility etc. These are all connected to a centralized hub, which in turn is connected to the IoT platform. IoT platform consumes the data generated by these smart devices for insights and to make sense of this huge data.

To establish this network of devices connected to hub and IoT Platform, internet is needed. This gap is filled by the Telcos. So bringing in smartness requires lot of partners to work together. Let us enrich above example to get more clear understanding of the multi partner involvement.

A  leading furniture retailer has introduced a new Smart Home Solution, where consumer can install smart devices such as TV, Fridge, Air conditioner, Washing Machine, Radio, lighting solution, thermostat and security solution. Finally these devices are connected to hub to have a centralized control of the devices.

A smart Hub ensures all smart devices speak the same language, this enables user to remotely control the devices even if the user is far away from the home. To bring in more intelligence the data gets transmitted from smart devices to the IoT Platform. The IoT platform analyzes the data, apply rules and makes devices more smart based on the usage patterns.

Finally the most important piece of this setup is facilitated by a Telecom operator to ensure internet connectivity for all the devices to communicate. Telecom operators can also bundle voice and SMS services along with data to take actions based on the defined rules. E.g. in case there is a security breach, device can initiate a call & SMS to the owner and insurance company to inform this breach.

So in this particular eco system, we have seen multiple partners working together to establish a Smart Home solution.  Similarly there are multi partner IoT use cases for Smart Car Fleet, Smart Healthcare, Smart Grids, etc. In all the IoT use cases irrespective of the catered domain, Telecom Operators and IoT platform vendors will always play a significant role, directly or indirectly they will contribute to billions of dollars in the IoT economy.

For a Telco, providing backbone is not the only important thing in IoT space. With the complex partnership models, Partner Management, Billing and Settlements are other crucial activities that will result in the Cost and Revenue identification.

The Solution – Partner Management, Billing & Settlement

With the cut throat competition and reducing margins in the traditional Wholesale business, operators are adding new dimensions to their business with immense revenue generation capabilities of Internet of Things.

A new age partner Settlement solution cannot limit its functionalities to just traditional business models. There is a requirement for settlement solutions to be more agile in accepting and delivering new business requirements with short time to market. If we talk about IoT for a Telco, now partners are not limited to Voice or Content providers, rather the list is getting much diversified with partners coming in from various domains like health care, agriculture, utility, etc.

For a smart home solution, a telecom operator can provide IoT backbone to a furniture retailer , where the Telco will ensure internet connectivity and will enable IoT platform in collaboration with a cloud computing platform. Here the furniture retailer becomes the Telecom operator’s customer and the cloud platform provider is Telco’s vendor.

Partner Management & Settlement solution deployed at Telco should take care of partner (Customer & Vendor) lifecycle management, easy on-boarding, business transparency along with IoT billing & settlements. Partner Settlement solution should also be capable of managing plethora of Meta data that will be provided by the IoT Platform for billing and Partner analysis. The volume of IoT data can be much more compared to traditional usage data.

The system should also be capable of providing innovative products and should do billing accordingly. Key point here is to have personalized plans created based on the business need. Some of the products that can be offered as a part of IoT platform are:

  1. Flat Rating – Flat rates for data, call and SMS for each units.
  2. Fixed Charges – Fixed product price for unlimited data, voice & SMS
  3. One time & Recurring Charges – Product to support one time and recurring charge capabilities
  4. Device Based – Charge based on number of devices connected
  5. Slab & Tired based – Data, Voice and SMS to be defined, rates varies based on the slabs & Tiers
  6. Pay-as-you-go – Charge only based on the usage, deduction from Prepaid Balance
  7. Cross Domain Products – IoT clubbed with content or other interactive services

IoT billing & settlement is not just limited to the Telco and their direct partners, it has to be extended to the associated MVNOs in from of Billing as a service. There can be a multi-level partner involvement as well, say based on the movie genre analysis information available in meta data generated by a Smart TV, a latest movie can be suggested for subscription through an entertainment company , and hence the entertainment company can become 2nd level Advert/Content partner.

IoT is still evolving, there can be many aspect that are yet to be explored. This is the right time for Telcos, platform and equipment vendors to start investing in IoT to stay ahead of the competition.

Infographic :

partner-settlement-solution

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Technology has put consumers are in the driver’s seat, demanding a seamless experience across all their devices.  The Internet of Things (connected living), Mobile Money, Video Streaming, Social Apps, VOIP and other OTT services are straining the network and operators’ ability to manage relationships with customers and partners in a profitable way.  With an increasingly convergent market as the background, Capgemini, one of the world’s largest consulting firms, has published its predictions of where the telecoms industry is heading by 2020.  Below is a summary of their top 5 predictions (in italics) with added insights from the industry:

Integration with content providers

The recent trend of telco’s acquiring or partnering with content providers (Comcast and NBC Universal, AT&T and Direct TV) may be overtaken by content providers predicted to be acquiring telecoms companies. Net Neutrality is increasingly at risk as content distribution and content providers join up and could control the content available to consumers.

Internet of Things: The next major trend that will impact is the explosion of connected devices

Also referred to as the rise of connected living, it’s predicted that IoT will drive data volumes into the realm of zetabytes per year. As Raj Talluri, a senior vice president of Qualcomm, has said

“I don’t think anyone really knows yet how big it’s going to get because the possibilities are really endless”

IoT is not just about connected devices, but about the analytics that makes sense of this tsunami of data. It is also the usefulness of the analytics that will drive the success of IoT devices.

IoT covers a range of different applications:

The Connected Home

For consumers IoT can help to save money by running homes more efficiently, improve security and provide entertainment. In an increasingly complex world IoT can help us to manage all the products and services we depend on by automating household administration and providing remote monitoring and control of devices.

Connected Health

Wearables are opening the door to great possibilities in health and fitness. While wearables have gained popularity amongst the health conscious, the potential of wearables is also being applied in assisting to provide essential monitoring and care for those in need.

The connected car

As cars are an extension of our homes so the connected car is, in part, an extension of our connected homes.  Cars now have entertainment systems that stream our favourite music, tracking systems so friends and relatives can know where we are and, of course, SatNav that knows current traffic and weather conditions. Connected cars can also provide automated diagnostics and reduce our insurance premiums through conscientious driving.

Gartner forecasts that 1 in 5 cars will be connected by 2020.

Mobility

While PC’s are still a popular choice for many tasks, the growth in mobility is being driven by the developing world, where mobile is often cheaper and more convenient than fixed line services.

Five big trends in mobility

  1. Wearables

According the Mashable 15 Mobile Trends to Watch the battleground for wearables has only just begun

  1. Mobile payments go big

Emarketer are predicting that in the US mobile payments will triple in 2016

  1. Security

Mobile and BYOD are major threats to enterprise security, so mobile apps need to ensure the highest levels of security are implemented.

  1. Mobilization of Enterprise Apps

As reported by 451 Research, 40% of companies are planning to prioritize development of business apps.  Many of these will be “companion apps” that augment, rather than replace, existing enterprise applications.

  1. Automotive and Transport will be a key vertical, according to Analysis Mason in the explosive IoT market for life automation

Market Saturation

A growing adoption of connected health and safety apps will ensure that even the latest of mobile adopters, the elderly, will eventually be getting connected, leaving that last remaining market saturated. This will drive the need for operators to differentiate themselves further through content.

Security

Beyond mobile device security, consumers are increasingly concerned about the security of their data held by enterprises, which will drive a demand for more secure systems and better data management processes.

The challenges faced by telecoms operators are immense. With such diverse forces pushing the market forward, operators need to adopt an efficient, robust and highly elastic enterprise architecture more than ever.  Managing different lines of business and marketing efforts with different departments is no longer an option, as customers expect companies to provide a seamless experience across multiple services.  Subex have specialised capabilities in helping telcos improve organisational efficiency for years, and now the latest version of the ROC product suite is more highly integrated than ever before, allowing it to deliver the insights and efficiencies that are essential for a telco to compete in today’s rapidly evolving market.

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