Making history in Prague

One of the most commonly used greeting, Dobrý den, means “Good Day” in Czech. Coincidentally, we at Subex believe this to be an apt indicator of things to come at the 12th Subex Annual User conference, happening in the magical city of Prague. In a city famous for its spectacular architecture and scenic beauty, we at Subex feel excited about the ground-breaking sessions planned for our esteemed guests.

In the past year we, both operators and partners, have seen the rise of new threats and hidden opportunities. We have seen margins getting further squeezed by the nimble tactics of OTT players, and conversely we have also seen some operators take bold new steps to capitalize new technologies. We have seen the magic of LTE establish the foundation of our collective next steps in the telecommunications industry, both in terms of defining the new business ecosystems which would evolve, as well as how and what services we would deliver. In a way, we are going back to basics – observe, study, understand and compete.

Following up on the success of the 2014 User conference, this year Subex is pulling out all the stops in terms of pushing the boundaries of innovation in business optimization. This time around, it’s going to be about looking to the future and preparing for agile transformation today. The day and age of “built to last” solutions might be seeing it’s official sunset. A new era is upon is – The era of “built to change” solutions. When operators are grappling with the vast product possibilities now open to them, it becomes of paramount importance that associated risks can be handled at the pace of business. To help us gaze into the crystal ball, we’ve reached out to industry stalwarts like

Simon Torrance – Futurist & Senior Advisor on Digital Innovation, Analysys Mason
Mark Zmigrodski – Manager Fraud Investigations at AT&T & Director – CFCA
Mike Willet – Executive Director at Ernst & Young
Paul Fedarb – Head of GTM UK Billing & Collection at BT Group

My good friend Eric Priezkalns, Co-founder at Commsrisk returns this year as the event’s chairman . Last year his ability to bring the speaker and the audience closer together in meaningful discussion (and debate) ensured that all of us took away the best from all the sessions. Beyond the speaking participants, we have a full roster of industry leaders and active voices in the risk & assurance community like Amit Agrawal (Group Director, RAFM at Etisalat), Edward Granillo (Director, TeliaSonera Group-wide RAFM), Pedro Bravo (Revenue Assurance and Credit Scoring Manager at NOS), Ahmed Saleh Benatif (Director of RA at STC) and the list just goes on. In such a rich gathering of domain experts, I for one would expect something fantastic to emerge from the planned sessions. The sessions themselves are keyed towards focused discussions around emerging technologies, evolving risk frameworks and a little bit of magic (by yours truly).

In keeping with the theme of Prague, Subex also plans to spring a few pleasant surprises for our esteemed customers. Rest assured, we are confident that this would be a User Conference that won’t be soon forgotten. We are looking forward to breaking new ground, and jointly going where no risk management expert has gone before!

The Case for Monetizing the Internet of Things

The Internet of Things. While the discussions around IoT are interesting, in reality what are these “things”? More importantly, why should operators care? On the surface the answer is simple: The IoT world is all about Monitoring, and Machine to Machine explosive use of networks. It’s all about how to plan for the capacity – where to invest, when, and how much is needed to meet the IoT demand? This is the realm where Subex Asset Assurance and Network Analytics platforms help operators plan, procure, and place assets to quickly and effectively meet that challenge.

The Internet of Things, however, goes much deeper than a network optimization discussion. The IoT is ultimately about data. Data about our lives, our spending, our health, the “things” that support us (power, roads, air quality, resource availability, etc.). The value in the IoT is in the collecting and monetizing of that data.

Imagine the scope of that data, by walking through a day in a life where IoT is engaged. Waking up is now more about an alarm clock. It’s now about a smart home knowing what day of the week it is, and therefore what time you’ll be wanting to wake. It’s about the home knowing what temperature the water heater needs to maintain to support the amount of water you typically need to shower; it’s about knowing which rooms in your home you’ll be using today, and controlling the environment in those rooms at the right time. It’s about anticipating your food consumption…and warning you when those supplies are low. An even smarter home will seek marketing promotions from local grocers, to give you best options for pricing to replace those depleting supplies.

In this whitepaper we’ll explore the value of IoT data in more depth, as we continue through a day in an IoT engaged life. This data has the ability to steer spend habits, and thus help retailers secure share of wallet. Analytics and Data Sciences are a crucial component in the successful harvesting of IoT data, and any latency in understanding the data will absolutely make the difference in determining who wins the wallet-share competition.

Press & Analyst Contact

Sandeep Banga
E-mail : sandeep.banga@subex.com